The ‘India Online Grocery Market Size, Share, Analysis, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the India online grocery market, assessing the market on the basis of its segments like categories, average spend per transaction, food platform, payment method, and major cities.
The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.
The key highlights of the report include:
Market Overview (2018-2028)
India’s expanding internet usage and increasing digital awareness are driving the growth of the country’s online grocery market. The availability of affordable mobile phones and reduced data rates are also projected to benefit the market for online grocery in India. The government’s promotion of digital literacy and the framework for the digital economy will provide the sector with more momentum for growth.
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Due to the availability of high-speed internet, higher mobile device adaptability, and logistical simplicity, consumers in Tier-I cities are anticipated to support the market. These consumers are more accustomed to online purchasing. As disposable incomes rise and lifestyles become hectic, people are increasingly looking for convenient online platforms for purchasing food. Indian consumers who are experimenting with foreign brands and cuisines are another factor propelling the market forward. These consumers are likely to increase their expenditure on premium and organic food.
The market will also likely be propelled by the younger generation, who are prepared to spend more for convenience. The increase in the proportion of working-age women is another factor boosting the India online grocery market.
India Online Grocery Industry Definition and Major Segments
An online grocery store is a store available in online mode that sells groceries. It can be a stand-alone e-commerce service that sells groceries or a physical supermarket or grocery store that accepts online orders. Both mobile applications and e-commerce websites are available to customers for order placement. Among other things, these platforms might offer beverages, baked goods, dairy, frozen foods, meat, fresh fruits and vegetables, home cleaning supplies, and personal care products.
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Based on category, the market is divided into:
- Grocery and Staples
- Fruits and Vegetables
By average spend per transaction (in Rupees), the market is segmented into:
- 1000 to 1500
On the basis of food platform, the market is divided into:
- Web Site
- Mobile Application
Based on payment method, the market is bifurcated into:
- Cash on Delivery
On the basis of cities, the market is segmented into:
India Online Grocery Market Trends
Online grocery sales in India will likely benefit from the increase in private equity (PE) and venture capital funds invested in the country’s online retail sectors. In the upcoming years, the India online grocery market is anticipated to be driven by attractive offerings from e-commerce websites that deal with groceries, such as inexpensive delivery fees, quick delivery, cashback offers, and flexible return policies. Consumers have been drawn to purchasing their usual groceries from numerous online platforms, including Amazon, BigBasket, Grofers, and many more, due to initiatives such as no touch delivery and online payment.
The usage of online platforms for shopping by consumers has greatly expanded as a result of the sizable portion of the population working from home. In turn, this has given the India online grocery market a number of growth opportunities. Many working professionals in West Indian cities like Pune and Mumbai choose to order their groceries online because of the comfort and convenience it provides. These factors are anticipated to open up new growth opportunities for the India online grocery market in the forecast period.
Key Market Players
The major players in the India online grocery market report are:
- Innovative Retail Concepts Pvt Ltd (Big Basket)
- Grofers India Private Limited
- Amazon Retail India Private Limited
- Flipkart India Private Limited (Flipkart Supermart)
- Spencer’s Retail Limited.
- SPAR India
- Natures Basket Limited
- Avenue E-Commerce Limited
- Paytm E-Commerce Private Limited
The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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