In fashion, any sector that has gone through an immense boom in the past 10 years then it is outworn, from the Moncler success to millions of ubiquitous puffers that are being sold in market stalls. Whereas, some of the marques have also quite hit the sweet spot of marrying performance with polish as Mackage, which is a classy Canadian label that for its first flagship in Paris has just signed the lease.
It was underlined by Quannah Chasinghorse S/S 2022 campaign that Mackage definitely is not chasing the pack but is there setting the agenda in imagery and outerwear. And also to be considered in ecology, since Mackage is almost there achieving the B Corp Certification that then confirms that it has the standards that are verified in terms of supply chain practices, employee benefits, and input materials.
While if we go back to the time three years before, there also laid an update courtesy of the design master Fabien Baron who then developed a slashed logo for the brand. And, its name roots in a French word’s mispronunciation for maquillage, makeup, by the niece of Elfassy.
Tanya Golesic was hired as CEO last summer by Mackage. She later joined the brand by showing a resume that was impressive, something that hands an inclusion of stints at Marc Jacobs, Jimmy Choo, and Ralph Lauren. And, today, this is all she has to say about the brand and herself.
When she was asked about what attracted her to work with Quannah Chasignhorse in her SS22 Campaign, she told that in the fall of 2021 they started with Quannah that was the time when she was there launching her career. As we see her, she is a strong independent woman who made her move by standing for land protection and is also someone who attracts fashion. Since that time, she was able to rise in the fashion world, walking for Chanel and Gucci and then attending the Met Gala.
While for the days of spring 2022, Quannah was then used to make the launch of the Sustainability collection live that then gives a quiet strength that she was there bringing in an authentic way which was like two forces coming together. And there has been enough support given to the environmental cause of choice.
When back in July 2021 she first started with this, she sat down with the founder, Eran Elfassy, and explored some of the fabrics and learned how much sustainability is delivered with the collections, already. While it is also to be considered that many fashion brands are there striving for achieving what was already achieved by the brand.
Whereas she also defines the DNA of Mackage as something that is really about the project’s aesthetics. The products that are delivered are beautiful as well as protective and these two attributes further cater to be superiorly important. While the brand also caters the high performance without compromising craftsmanship, and style. Considering Mackage’s competitors, according to the CEO is Moncler since they are aesthetically pleasing and also cater to the sense of protection just like Mackage does. While the others are all just about the performance.
When the CEO was asked about the stores that are owned by the brand then she answered that the brand will be owning and operating several 20 stores that are by the end of 2022, and this number also includes Paris. The brand caters to around 700 points of sale and they are well distributed in Japan and China. The Korean business is brought in-house by the brand just now. And they also have a hope to mark an opening in Beverly Hills and Milan the next.
Talking about the annual sales, the CEO told that since Mackage is a private company so an annual turnover is not released by them and she wished that she could talk about that but unfortunately she didn’t talk about that and so this was left without any clue. And in a further question and talk about how large the company’s retail footprint financially is, the CEO told the same thing that she wish she could reveal about that. All she told was that they are sold in over 40 countries, and during Covid, their e-commerce platform has met their substantial growth. While according to her if we account for today they lie somewhere about the high 20s to low 30s percentage of sales.
Lastly talking about the ownership of Mackage, and what is its exact strategy, we were told by the CEO that private equity and Eran Elfassy have a pretty even split in the ownership. And, the brand also considers further different opportunities such as an IPO or whether the brand could be acquired by LVMH or Kering. The brand is also on the lookout for different opportunities but it is not for the immediate future.